In my experience through years of developing new products for different ranges, I have come to what seems maybe an obvious conclusion that inspiration and creative intent can come from many different directions. I usually find that creative inspiration stems from very strong visual ideas. This initial experience can then be taken and used on various levels, often ending up completely different from the original idea.

I recently went to my friend, Paul Elliot’s private view in Whitstable and as always was pleasently inspired by his leftfield approach to observing human behaviour. This for me, like many others was refreshing, albeit slightly uncomfortable. Above all though, it was certainly different.

As in the workshop, I am always striving to to do things slightly differently in regards to how I work, how I view and how I execute a certain project. This for me is the most exciting part of the process.